Advertising section

Section] Section] Section] Section] Section] Section] Section] Section] Section] 0

Advertising Standards and Online Advertising

The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...

Targeted Advertising and Advertising Avoidance

I examine how the increasing ability of firms to target their advertisements to particular individuals influences market outcomes when consumers have access to advertising avoidance tools. Today firms possess an unprecedented and rapidly improving ability to discover details about individuals and reach them with advertising based on this information. For instance, as many readers know, an indiv...

Advertising.

ADVERTISING The Advertising Major The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media. The capstone pro...

Section] Section] Section] Section] Section] Section] Section] Section] Section] Section] 0 Estimating Performance Measures in Stochastic Cyclic Schedules

This paper reviews a cyclic scheduling model of repetitive manufacturing environments consisting of exible machines and multi-stage jobs. We explicitly model two system performance measures, throughput and ow time, while incorporating variability arising from uncertainty in operation processing times. We present an iterative approximation scheme to estimate the two moment behavior of our perfor...